A trademark once its registered is an untouchable asset or intellectual property for a business which is used to safeguard the company's investment in the brand or ideogram.
A trademark can get registered once it is peculiar for the goods and services that are being provided. Tendered trademarks that are similar or identical to an already existing registered trademark cannot get registered. Besides this, trademarks that are deceptive, generic, offensive, similar, contains exclusively protected emblems, etc. cannot be registered either.
In India, trademarks get registered by the Controller General of Patents Designs and Trademarks, Ministry of Commerce and Industry, Government of India. Trademarks in India are registered under the Trademark Act, 2016 and authorises the trademark owner with a right to sue for damages when contraventions of trademarks occur.
Benefits of a Trademark registration
- A trademark registration gives credits to the source of the good and service.
- A registered trademark guarantees quality good and service.
- A registered trademark assists in the advertisement of goods as well as services.
